Priorin
Master Key Visual Development for the Global Brand Campaign
This master key visual was developed for Priorin’s global brand campaign to highlight the power of their complete 3-step solution: Capsules, Shampoo, and Liquid.
The capsules, already established as Priorin’s hero product, remain central to the story. However, this campaign introduces the concept of combining them with the Shampoo and Liquid to unlock the full potential of Priorin's hair care range—the Power of 3.
The visual features a backshot of a woman confidently knotting her long ponytail into a powerful pull knot. This bold gesture symbolizes strength and control—qualities that reflect the transformative benefits of the 3-step combo.
“This bold gesture symbolizes strength and control - qualities that reflect the transformative benefits of the 3-step combo.”
Haircare Meets Pharmaceutical Expertise
The master visual is designed to grab attention and showcase Priorin’s 3-step solution. It strikes the perfect balance between a haircare look and feel while maintaining its identity as a trusted pharmaceutical product. From counters to shelves, it creates a bold and cohesive presence that stands out.
One Visual, Global Reach
Designed to be adaptable across all markets, this visual establishes a unified and impactful narrative, making it the cornerstone for all global campaign deliverables.
Saudi Arabia
Saudi Arabia
Greece
Greece
Libya
Libya
