QNB
The Challenger Spirit: Brand Campaign for the Best Bank in the Middle East
As the Best Bank in the Middle East (Euromoney) and one of the Top 100 banking brands in the world (Brand Finance), QNB is driven by more than just accolades—it’s fueled by the challenger spirit. This spirit pushes us to question the given, defy the odds, and venture boldly into the unexpected. It’s what separates those who settle for the comfort zone from those who dare to go beyond it.
Our mission is to champion this spirit—to be the catalyst that ignites, encourages, and empowers the challenger within both individuals and institutions. This is our guiding principle: to think beyond. To challenge the norm, disrupt the status quo, and exceed expectations, inspiring our people and inviting the world to do the same.
Welcome to the bank that embraces the challenger spirit.
“Amplifying the stories of inspirational challengers from a small nation making a bold impact on the global stage”
To amplify the Challenger Spirit brand campaign, an online series titled “Challenger Stories” will feature influential and inspirational creators who embody the QNB persona.
Through a series of social media and YouTube content, these brand advocates will share their success stories, highlighting moments when they defied the odds, broke barriers, and embraced the challenger mindset. Each story is designed to inspire audiences to think beyond, challenge the norm, and pursue greatness without limits.
With the hashtag #ChallengersWelcome, the campaign invites everyone to join the movement, turning bold ambition into reality.
The Challenge Report: Navigating Business Challenges Globally
The Challenge Report is a quarterly magazine that dives into the most significant business challenges across key markets, offering actionable insights for business leaders and start-ups. Each edition focuses on a different market—such as China, the GCC, or Southeast Asia—spotlighting a pressing issue like rising steel prices or supply chain disruptions.
Through in-depth analysis and expert perspectives, the report not only highlights these challenges but also showcases how QNB's financial solutions and advisory services can help businesses navigate them effectively. Designed to become a go-to resource for decision-makers, The Challenge Report combines market intelligence with practical strategies, empowering businesses to think beyond and embrace the challenger spirit.
Concept development // Art direction // Asset creation // Visual identity alignment with brand guidelines // Digital and traditional media strategy //
Concept development // Art direction // Asset creation // Visual identity alignment with brand guidelines // Digital and traditional media strategy //