In February 2016, Raseef22 published an ad to shed light on a critical issue: the right of women in Saudi Arabia to drive—a basic freedom denied to them for decades.

This campaign wasn’t about promoting a product; it was about amplifying a vital message for equality and empowerment. In a region where societal norms often place women in secondary roles, the ad aimed to challenge the status quo and advocate for a fundamental human right.

In June 2018, women in Saudi Arabia were officially granted the right to drive, marking a significant step forward for gender equality in the region.