Property Finder
Rebranding launch campaign for the UAE's leading property portal
Property Finder was ready to unveil its new identity—a complete rebrand that transformed the logo from a simple house icon into a symbol of open doors and new beginnings. This shift reflected the emotional depth of searching for a home, moving beyond a functional transaction to represent the possibilities and transitions that come with finding a new space.
The campaign centered on the idea that a home search is more than just about property; it’s about life changes—big or small. Whether it’s starting fresh, growing, or evolving, Property Finder is the place where life moves.
"How can the film be adapted for YouTube pre-rolls and social media stories using a different graphic approach?"
“As we follow influencers online, we are aware of every life stage they go through and the moves that accompany each one.”
For the social media campaign, @calebwsimpson's popular house tour videos will be introduced to the region, showcasing homes of local influencers who have recently moved. These videos will explore their unique stories and experiences, offering a personal perspective on life transitions. This collaboration with Property Finder aims to highlight the emotional and practical aspects of finding a home, aligning seamlessly with the campaign's message and the hashtag #WhereLifeMoves.
Concept development // Art direction // Social media strategy // Influencer collaboration // Asset creation // Visual approach // Campaign launch strategy // Creative Direction // Photoshoot // TVC shoot //
Concept development // Art direction // Social media strategy // Influencer collaboration // Asset creation // Visual approach // Campaign launch strategy // Creative Direction // Photoshoot // TVC shoot //