Two Tow
Pronounced "tu tao", a local vintage online store curating standout pieces from the 2000s.
The ultimate challenge for Two Tow was to craft a brand that could effortlessly shift between nostalgic, vintage vibes and bold, modern energy — appealing to a younger, trend-savvy audience. The result is a brand that feels fluid, authentic, and dynamic, embracing contrasts where retro aesthetics meet fresh creativity. Two Tow explores a spectrum where analog nostalgia and hyper-modern style collide, creating a space for self-expression and individuality, with layers of imperfection that make it unique.
THE TWO TOW WORDMARK
The Two Tow wordmark draws inspiration from Y2K fluid chrome lettering, blending nostalgic and futuristic design. Customized letterforms with smooth curves and bold edges create a dynamic, adaptable look that shifts from the clean 2D world to an expressive 3D space, allowing the brand to flex from sleek and restrained to chaotic and youthful.
THE BRANDMARK
The Two Tow brandmark, or "TT Globe," is a geometric design combining the letters T, W, and O. Inspired by a prominent icon from the Y2K era, it represents our curated collection of vintage pieces from around the world, blending global styles with a fun, nostalgic twist.
TYPOGRAPHIC SYSTEM
The Two Tow type system pairs Adelle Sans, a sleek, adaptable sans-serif, with Nimbus Roman, a timeless serif known for its readability. Together, they blend modern functionality with classic editorial style, designed to mix seamlessly for a dynamic, balanced aesthetic.
COLOR PALETTE
The Two Tow color palette is a vibrant throwback to Y2K, blending bold, futuristic shades with a dash of nostalgia. With pops of Techno Green, Neon Pink, Digital Aqua, Cyber Blue and Pixel Black, it’s a mix that’s as fresh, playful, and energetic as the early 2000s — full of youth, style, and a hint of the unexpected.
HANGTAGS
The Two Tow hangtags — featuring space to write the city they were curated from and the era they dropped in — add a personal touch, linking each piece to its one-of-a-kind global journey.
Sole DXB POP UP
The Two Tow pop-up at Sole DXB, where vintage meets the future. Curated 2000s fashion, exclusive collabs, and fun, interactive vibes. With a disposable camera from the vending machine to snap some fun low-fi memories.
Designed to evolve and bring new energy with every iteration — reimagined in bold colors, transformed into 3D, or even reworked in unique textures — the Two Tow logo system is a timeless yet constantly shifting symbol, capturing the brand’s fresh, fluid vibe.
Naming // Branding // Brand Strategy // Art Direction // Concept Development // Visual Identity // Tagline Development // Content Strategy // Social Media Direction // Creative Direction //
Naming // Branding // Brand Strategy // Art Direction // Concept Development // Visual Identity // Tagline Development // Content Strategy // Social Media Direction // Creative Direction //